Ancient peoples of what is now known as French Polynesia , colonized islands throughout the South Pacific . As they made their voyages from island to island in the ocean-going canoes, they brought with them sacred plants from their home islands. These plants contained the basic foods, construction materials and medicines used by the Polynesian colonizers. Perhaps the most important of these plants is known as Morinda citrifolia . Ancient manuscripts handed down from generation to generation, describe many uses for this plant.

This plant is known among the people of the tropics world-wide. In Malaysia, it is known as Mengkudu . In Southeast Asia it is known as Nhau . In the islands of the South Pacific the plant is known as Nonu , in Samoa and Tonga. Nono in Raratonga and Tahiti, and Noni in the Marquesas Islands and Hawaii. Here it has become and integral part of the Polynesian culture. An important source of food, the fruit of the Morinda citrifolia tree has been used for centuries as a food source. Early Polynesians recognized its pure value and consumed it in times of famine.

During World War II, soldiers based on tropic Polynesian islands were taught by the native Polynesian people to eat the noni fruit to sustain their strength. The noni fruit became a staple food choice for people of Raratonga, Samoa and Fiji who ate the noni fruit raw or cooked. Australian Aborigines were fond of the noni and consumed it raw with salt. Seeds, leaves, bark and root were also consumed by people familiar with the qualities of this unusual plant.

I believe that we have much to learn from the traditional use of the amazing plant. The wonderful thing about the Morinda citrifolia plant is that every part is valued and used.

IMPORTANT FACTS ABOUT THE NONI FRUIT

The Morinda citrifolia plant flourishes in the lush and unspoiled islands of French Polynesia , the best known of these islands is Tahiti . It is considered to be one of the most beautiful plants in the islands. It is a valued addition to a traditional Polynesian garden. The plant reaches heights of 15-20 feet and yields fruit year-round. The blossoms of the tree are a creamy white color. The mature noni fruit is about the size of a potato and resembles a small breadfruit. When ripe the fruit turns yellow and white.

The traditional Polynesians pick the noni before is it fully ripe and placed it in a jar in the direct sunlight. When fully ripe, the noni is mashed into a puree and the juice is extracted through a cloth. The juice is now ready for use. Traditionally, the juice is taken during times of rest when the body is under the least amount of stress. The Morinda Citrifolia has been prized in Polynesia for centuries but has never found its way to the western market, until now. Tahitian Noni International is the first company to offer it to the North American consumer.

References:

1. J. Morton, the Ocean-Going Noni, or Indian Mulberry (Morinda Citrifolia Rubiaceae) and Some of Its Colorful Relatives, Econ. Bot. 46(3) pp. 241-256, 1992 .
2. Medicinal Chest from the Malaysian Rainforest, 1996
3. Issabella Alona Abbott, La'an Hawaii Traditional Hawaiian Uses of Plants.
4. Otto Degener, B.S., M.S., Illustrative of Plants and Customs of the South Seas

Facts, Features, and Benefits of TAHITIAN NONI® Juice

Noni juice has been studied by researchers throughout the world.

TAHITIAN NONI® juice targets several systems in the body and actually works at the cellular level.

Noni juice has been used by Polynesians for over 2000 years.

TAHITIAN NONI® juice has been subject to considerable scientific study.

TAHITIAN NONI® juice is an exclusive product from Tahitian Noni International

Evidence indicates TAHITIAN NONI® juice is the most abundant source of Proxeronine in the world.

Noni juice has been valued by traditional Polynesian cultures for its healthful benefits.

Evidence indicates French Polynesia is the most abundant source of Morinda citrifolia in the world.

Tahitian Noni International spent nearly three years market testing and researching TAHITIAN NONI® juice.

TAHITIAN NONI® juice is a rich source of Proxeronine an alkaloid used by the body to strengthen and revitalize cells.

Tahitian Noni International is the only company with the ability to test for Proxeronine .

"I have devoted my life to the study of "xeronine." I am convinced of xeronine's tremendous benefits to the body. The fact that Tahitian Noni International has developed a way to bring Noni Juice to the market delights me. I am an enthusiastic consumer of TAHITIAN NONI® juice and support the mission of Tahitian Noni International 100%."

   --Dr. Ralph Heinicke, Ph.D. 

Dr. Ralph Heinicke, a leading biochemist in the United States , made a critical discovery while studying pineapple enzymes. An alkaloid he later named xeronine was found to be essential to proper cell function in the body and sustained health.

Dr. Heinicke discovered that xeronine is produced in the large intestine from key building blocks that must be present in the correct amounts.

Those building blocks are proxeronine --the precursor to xeronine --and proxeronase , the enzyme catalyst required for chemical reaction.

Once convinced of the importance of xeronine , Dr. Henicke began his search for a reliable, abundant source of its building blocks. This led him to Noni Juice. He found that the Noni fruit is the most abundant and reliable source of proxeronine and proxeronase .

What is the function of this essential nutrient?

1. It activates dormant enzymes that are found in our small intestines, this is very important, since we eat too many foods that are lacking in sufficient quantities of enzymes. Our bodies need specific enzymes to enjoy efficient digestion, calm nerves and to increase our physical and emotional energy.

2. Xeronine protects and keeps the shape and suppleness of protein molecules so that they may be able to pass through the cell walls and be used to form healthy tissue. Without these nutrients going into the cell, the cell can not perform its job efficiently. Without pro-xeronine to produce xeronine our cells and then our complete body suffers.

3. The enzyme Xeronine which the body produces from the pro-xeronine found in the Noni plant, also assists in enlarging the membrane pores of the cells. This enlargement allows for larger chains of peptides (amino acids or proteins) to be admitted into the cell and to feed us better. If these chains are not used they become wast and this precious source of energy is lost by going to fat or being eliminated.

4. Every cell in the body is like a house with doors and windows. When you have to drive a car into a garage you need to open the large door. The same goes on in our body if we have to absorb a larger protein molecule, we need to open a larger pore if we are to use it. Xeronine , which is made from pro-xeronine , assists in the enlarging the pores and allowing better absorption of nutrients.

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